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What I’m about to say may hurt your feelings, but it’s time someone tells you the truth:

The majority of what you have learned about search engine optimization and link building from so-called gurus has been a LIE.

I am here to tell you, it is time to set the record straight…

If you hear another “SEO Expert” say ANY of the following… RUN!

• “Our special software will get you top 10 search engine rankings on Google & Yahoo!”
• “We need to submit your site every week or you will fall out of the search engines”
• “Trust us, We have a special relationship with the major search engines”
• “We will submit your site to 500,000 search engines for only $9.95″
• “We can Guarantee you a #1 spot in the major search engines”
• “Your site is Flash, it will never rank!”
• “See… My site ranks well… I know what I am doing…”
• “You need our special G-Spot Booster to get indexed in Google”
• “You need a high PageRank to rank well…”
• “SEO is like rocket science…”
• “Once your site ranks well, you don’t need to do anything else”
• “You just need us to optimize your Meta Tags and that is it…”
• “All you need to use is the special PIPE | key in your page title…”
• “We got a copy of Google’s algorithm from an Ex-Google Engineer”

I could go on and on about what innocent prospects hear when inquiring about how they can get more traffic to their site by ranking better in the search engines… BUT I Won’t… The majority of what is said about “how to rank” is just not true… For example, the majority of site owners today still think that adding keywords to their Meta Tags will actually help their search engine rankings! Maybe, you have been told this also… The truth is that, while potentially useful to describe your page contents to a search engine, they have no appreciable effect on actual search engine rankings. There is so much bad information being taught today regarding “search” you really have to be careful who you follow. Okay… Brett… So how do I get my site to rank well?

First off… You need to know that each of the major search engines have their own ranking algorithm and there could be more than 300 factors that are evaluated but lets make this simple for you to understand.

There are about four main factors that are important today, but in this article I only have time to cover one of them.

The Four Major Factors Are: 1. On-Page Optimization (page’s title, text, internal linking, topical theme, prominence & proximity, etc.) 2. Off-Page Optimization (incoming anchor text, incoming document/link theme/relevancy, etc.) 3. Trust (domain age, historical data, topical theme, trust score relevance) 4. Filtering (growth profile, duplicate content, spam detection, LSA, registrar/DNS/IP, etc.)

Now that you have a brief overview of the major ranking factors, let’s focus on an Off-Page Optimization ranking factor:

Link Building/Link Popularity Did you know that when quality, relevant sites link to a page on your site you may be able to see an increase in your search engine rankings?

In fact… Google publicly answers the question that so many people have on their mind:

Question: How can I improve my site’s ranking?

Answer: “In general, webmasters can improve the rank of their sites by increasing the number of high-quality sites that link to their pages.”

Source: http://www.google.com/support/webmasters/bin/answer.py?answer=34432

If you want to see how powerful links are go to Google and do a search for “click here”. What site is at the top of the search engine results and why? The top site is the download page for Adobe Acrobat Reader because so many sites linked to this page with the text of “click here” or something similar.

Want another example? Do another search but use “miserable failure” this time. Why is the President’s biography ranking for the term “miserable failure”? Thousands of bloggers and site owners created links to this page to make a political statement. Google does its best to preserve the integrity of its search engine and does not alter results like this.

New filters have been added to keep manipulation of search engine rankings to a minimum and this is why relevancy and links from quality authority sites is so important today.

So now that you understand how important incoming one-way links are what you need to do is begin focusing on getting high-quality/topically relevant sites to link in to your site’s relevant pages!

Keep in mind that the off-page factor link building is just one of the major ranking factors the search engines evaluate today. Use this information to help announce your site to the world!

This article was written by: Brett Smith, who has over 15 years of Internet experience and currently owns and operates World Wide Internet Publishing Ltd. a custom Web development company providing high-end Internet marketing and Web site hosting & design services.

Brett is a sought-after Internet consultant and the “go-to” SEO Expert for many successful online businesses. For more information, visit http://www.WWIP.com and sign up for his Internet marketing tips newsletter right now.

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